Some of my clients get confused about “Direct Response” marketing. Direct response marketing is structured to demand a specific response directly from your potential customers.

This type of marketing is used to answer questions, present your branding and products, and also explain the reason your Market Dominating Position. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. And.. you love it because it puts in in direct contact with those people who have expressed an interest in learning more about you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

• Direct mail;
• Print ads;
• Radio and TV ads;
• Coupons or other incentives;
• Email;
• Social Media Posts;
• Video Posts;
• Telemarketing:
• and much more…

Some of the advantages of direct marketing are:

• Productive way to communicate and empower you to create more relationships;
• Great way to up- and cross-sell to current customers;
• Low cost way to rustle up new business;
• Used as leverage to turn small sales into large sales;
• Supplement your current marketing program;
• Cost-effective way to reach target markets;
• Offers measurable results;
• Reach outside your local area for new business;
• Increase the effectiveness of your sales force.

These advantages are some of the great things that can come from taking a few simple steps and putting together a direct response marketing plan to execute on.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your
business or profession than direct-response marketing.”
-Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market, whether they are in your local area or not.

Please reach out to me to assist you put together a great direct response marketing plan to begin your journey to heightened success.