How Well Do You Know Your Vendors?
Relationship building is one of the most fundamental ways to develop your business and your vendors are an often overlooked, true partner in your business. By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the ones who will benefit the most from your success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Always look for
How to Turn Prospects into Customers
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative; Enjoyable. First however, I want to address one of the biggest fear of most new customers – the dreaded “Buyer’s Remorse.” Certainly, you want to avoid this at all costs and you should be able to mitigate this feeling if
Make Your Advertising Pop!
A lot of my clients get inundated with advice on how to create effective advertisements. Some of it is good advice… some, not so much. The basic formula for good advertising is very well established – regardless of the media. There are 5 major components to good advertising copy (The order of these is essential to success): Interrupt their thought process – Command Their Attention! Engage them – Showcase Benefits of Your Products and/or Services. Educate them – Prove the Benefits Persuade them to Embrace the Benefits your product/service offers Create a compelling Call to Action Advertising is sales in
Is Direct Response marketing still relevant?
Some of my clients get confused about “Direct Response” marketing. Direct response marketing is structured to demand a specific response directly from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason your Market Dominating Position. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. And.. you love it because it puts in in direct contact with those people who
Kick Start Your Marketing
Today, I’d like to talk about the basics in your marketing program – the three most important start up marketing tools you need to get and keep new customers. They are very simple and quite frankly, haven’t changed in many years. But, the good news is that they are free! The In-person tool: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. The Follow-up tool (letter/email/card): Always take a moment to send a follow up communication to recap