5 Keys to Guaranteed Marketing Success!

  Almost, without exception, the first thing that every clients asks me is,  “How can you help me get more sales?” Of course, I always remind my clients, that the most important thing is profitability, not just sales. But, obviously, in many situations, more sales is a critical component to more profits. So, Today we […]

Marketing Like the Big Dawgs!

Most successful marketing professionals today use an information-based strategy that educates their prospects and builds emotion with a strong call to action. This is much more effective than old school standard company branding advertisements. The same principles that go into these developing a high impact (and often, high priced) marketing campaigns can be easily adapted […]

Make Your Advertising Pop!

A lot of my clients get inundated with advice on how to create effective advertisements. Some of it is good advice… some, not so much. The basic formula for good advertising is very well established – regardless of the media. There are 5 major components to good advertising copy (The order of these is essential […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from the queen of self promotion here – Paris Hilton. Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so […]