August 2024 M&A update for small to mid sized businesses
The following information is taken from the Q1 2024 IBBA and M&A Source Market survey report. This report in specially related to the sales of small and midsized companies. The Value of Your Business When Selling The following chart shows the Average Multiple of EBITDA (Earnings Before Interest, Taxes, Depreciation & Amortization) by Deal […]
April 2024 M&A update for small to mid-sized businesses
The following information is taken from the Q4 2023 IBBA and M&A Source Market survey report. This report in specially related to the sales of small and midsized companies. The Value of Your Business When Selling The following chart shows the Average Multiple of EBITDA by Deal Size in the 4th quarter of 2023 compared […]
5 Keys to Guaranteed Marketing Success!
Almost, without exception, the first thing that every clients asks me is, “How can you help me get more sales?” Of course, I always remind my clients, that the most important thing is profitability, not just sales. But, obviously, in many situations, more sales is a critical component to more profits. So, Today we […]
Marketing Like the Big Dawgs!
Most successful marketing professionals today use an information-based strategy that educates their prospects and builds emotion with a strong call to action. This is much more effective than old school standard company branding advertisements. The same principles that go into these developing a high impact (and often, high priced) marketing campaigns can be easily adapted […]
How to Turn Prospects into Customers
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You […]
Make Your Advertising Pop!
A lot of my clients get inundated with advice on how to create effective advertisements. Some of it is good advice… some, not so much. The basic formula for good advertising is very well established – regardless of the media. There are 5 major components to good advertising copy (The order of these is essential […]
Is Direct Response marketing still relevant?
Some of my clients get confused about “Direct Response” marketing. Direct response marketing is structured to demand a specific response directly from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason your Market Dominating Position. Customers love this, as they are offered […]
Kick Start Your Marketing
Today, I’d like to talk about the basics in your marketing program – the three most important start up marketing tools you need to get and keep new customers. They are very simple and quite frankly, haven’t changed in many years. But, the good news is that they are free! The In-person tool: It’s essential […]
Stop Wasting Your Resources!
Identify your Target Market! Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on scattered marketing or advertising. Make certain that your precious marketing resources are focused on the best potential customers. So, the two questions you have to ask yourself are: What do […]
Educate Your Customers
Educate my customers about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time […]