How to Turn Prospects into Customers

  Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You […]

Is Direct Response marketing still relevant?

Some of my clients get confused about “Direct Response” marketing. Direct response marketing is structured to demand a specific response directly from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason your Market Dominating Position. Customers love this, as they are offered […]

Kick Start Your Marketing

Today, I’d like to talk about the basics in your marketing program – the three most important start up marketing tools you need to get and keep new customers. They are very simple and quite frankly, haven’t changed in many years.  But, the good news is that they are free! The In-person tool: It’s essential […]