Target Market

5 Keys to Guaranteed Marketing Success!

  Almost, without exception, the first thing that every clients asks me is,  “How can you help me get more sales?” Of course, I always remind my clients, that the most important thing is profitability, not just sales. But, obviously, in many situations, more sales is a critical component to more profits. So, Today we […]

Is Direct Response marketing still relevant?

Some of my clients get confused about “Direct Response” marketing. Direct response marketing is structured to demand a specific response directly from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason your Market Dominating Position. Customers love this, as they are offered […]

Kick Start Your Marketing

Today, I’d like to talk about the basics in your marketing program – the three most important start up marketing tools you need to get and keep new customers. They are very simple and quite frankly, haven’t changed in many years.  But, the good news is that they are free! The In-person tool: It’s essential […]

Stop Wasting Your Resources!

Identify your Target Market! Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on scattered marketing or advertising. Make certain that your precious marketing resources are focused on the best potential customers. So, the two questions you have to ask yourself are: What do […]